As we've said before, one of the most
effective means to boost subscribers to ezines or convert sales is
through judicious use of the pop-up ad.
Unfortunately, there are some
marketers who overuse popup advertising. By making popup ads into a
nuisance, they forced the industry to develop a variety of popup
blockers. Even Google's popular toolbar has a built-in popup
blocker. As a result, it is estimated that millions of people no
longer see popups ads.
So what's a good marketer supposed to
do? Keep up with the times and look for newer and more powerful
technology. There's been a bevy of new popup tools released that are
very good, but Hover
Ad Generator is one of the better ones. It's versatile
approach to popup ad generation makes it the easiest, fastest, and
most customizable tool on the market.
Like the majority of
popup generators on the market, Hover
Ad Generator's interface is wizard-based. You start by
selecting the type of popup you want to design:
-
Sticky Note: looks
like a conventional Post-it note on screen.
-
Window: looks like a
Microsoft window box.
-
Wiggler: popup drops
down from top and wiggles in place.
-
Opt-in: opt-in
subscription offer drops down from above and moves down as the
visitor scrolls down the screen. If the visitor clicks OK, a
subscription request is emailed to you. If the visitor clicks
Cancel, the box slides off screen.
-
Sale Bagger: Used by
ace Net marketer, Stephen Pierce, this popup appears only once
when a visitor leaves without making a purchase. The popup
contains a countdown timer to make the offer more compelling.
When the timer is up, the popup closes.
As you can see, there's
some options here not found in most of the other popup generators on
the market. You can preview samples of these different types of
popups at any time.
The feature that truly
separates Hover
Ad Generator from its competitors is its GUI interface that
enables you to customize the look and feel of the popup ads.
Not only can you select
the size and position of the popup, but you can actually design the
look and feel of the popup message including fonts, graphics, links
and embedded tables.
This feature alone is
worth the price of the tool. I highly recommend Hover
Ad Generator. To learn more, click here.
