Friend, when this one crossed my desk, I
thought to myself, "Lordy, not another popup tool." Yeah,
sometimes I say things like "Lordy". Anyway, When I saw
the tool was from PHP expert, Robert Plank, I sat up and decided to
give it a whirl. Robert creates unique marketing tools and makes PHP
easy to understand and implement.
Action
Popup fills an
interesting niche. It pulls together features from several different
tools and puts them all together into one tool.
Now this is not a piece of software
with a wizard that walks you through the customization of your popup
one step at a time. Rather there are five small PHP script files
that comprise Action
Popup. You need to be able to edit them with a text editor
such as Windows NotePad.
Each of the files is well commented
and shows you where and what to customize depending upon how you
want to use Action
Popup on your own site. There is also a manual and three
brief videos which walk you through the process of implementing the
script on your own web site. I know many people, including myself,
tend to approach PHP with a ten-foot pole. Have no fear, Robert is
near.
His chatty documentation shows you
that all you really need to do is copy and paste your autoresponder
code into one file and then copy and paste one line into your web
page. That's it. You're done. I know you can do it and so could I.
Now what makes Action
Popup different is the following:
- You can add your own autoresponder
code very easily
- You can set special effects for the
popup so it fades in, bounces, shakes, etc.
- You have total control over
placements, size, speed, etc.
- A transparent background covers
your original page -- they can still see it and will return to it
but the popup appears over it while it is active
- The popup can pass the first name
from the autoresponder form back to your web page enabling you to
now personalize the web page with the visitor's name -- this is a
very powerful sales technique
Want to see Action
Popup in action? Move your cursor towards the Back button
in your browser. Fill out the autoresponder and when you click the
Get More Info button, return to the top of the page and re-read the first
paragraph. Your first name is now the first word of this product
review (if you didn't fill in the autoresponder, the page will still
start with "Friend" -- go ahead, try it again!).
This ability to both grow your
subscriber list and personalize your web page at the same time is
very cool, and need I say, very simple to use. So if you want to
learn more please visit the Action
Popup site here.
