What
are Pop-Up Ads? Pop-up ads are small browser windows that appear
on screen after a web page is first loaded. They may appear on top
of the current page or hidden beneath it. A pop-up ad may appear
virtually anywhere on screen. Pop-ups can be set to appear after a
visitor leaves a site or when they first arrive.
What
Value Are Pop-Up Ads? Pop-up ads are frequently used to request
email addresses for subscriptions to ezines and newsletters; to
upsell additional products after a sale is made; and to create a
sense of urgency should a visitor leave prematurely.
Do
Pop-Up Ads Work? Absolutely. When used with restraint, pop-ups
can boost the number of subscription requests you will receive, and
they can increase your sales.
Which
Pop-Up Ads Are Most Effective? Pop-ups that slide on-screen or
are otherwise animated help draw extra attention to their sales and
marketing messages. Delayed pop-ups which appear after a visitor
leaves your site can also be a great way to recapture their
attention with a special discounted offer and can convert your
abandoned sales. Pop-ups that are intuitive and neatly designed can
help create greater awareness for your products or services and
generate additional sales.
What
About Pop-Up Blockers? While it is true that some of the newer
browsers have built-in pop-up blockers and some web surfers use
third-party utilities to selectively view pop-up ads, the vast
majority of browsers permit pop-ups to be viewed. Additionally,
there have been several advances made in pop-up technology that
reduce the possibility of your pop-up ad being blocked.
Should
I Use A Pop-Up Ad Network? No, while these networks tend to
promise lots of exposure, they also tend to launch multiple pop-ups
on participating sites, so the visitor gets barraged by two or three
pop-ups at once: one on top, one on the bottom, and one on exit. In
all likelihood your pop-up ads will be ignored.
How
Do I Get Started Using Pop-Up Ads? First, choose one or more of
our recommended tools to design and create your pop-up ads. Second,
use restraint and use no more than one pop-up ad per web page.
Attempting to bombard your visitors with too many pop-up ads
interferes with their surfing experience and will cause them to
abandon your site. Lastly, make your pop-up ads compelling so your
offer can not be ignored.
